5 Effective Ways To Keep Your Sales Turning Over Online
Like the best takeaway, we’ve made this hot and fresh. Yes, this article is designed to digest in one sitting, and we hope you find tips that work well for the sustenance of your business. It’s also made to share!
The Effects of the Epidemic
There is no doubt that over the next few weeks, more and more people will be spending significant amounts of time at home on their mobile and laptops. For businesses, it's now more important than ever that they strengthen their online presence and accessibility, and take the opportunity to communicate their services and capabilities clearly.
Getting that top spot on Google’s search engine results page (SERP) listings and attaining a high level of visibility on social media platforms is CRITICAL. Your website needs to communicate what you do, when and where your goods/services are available, and how people can get a hold of your offering.
Our advice to you
Please keep your website updated (and other relevant sites such as your local listings) and make sure you do it now!
TLDR 5 Effective Tips*:
*This is based on the engagement we’ve had over the last fortnight. These are clear steps you need to take in order to maintain your presence and be front of mind for customers when they need you most.
Ensuring The Health Of Our Clients’ Websites
Eightball is working on the frontline helping businesses update and maintain their website presence. We’re making sure our clients’ websites are getting first-page rankings and that every email communication which is sent out to their customers is clear and effective. Plus, we’re producing social media content that hits-the-spot with our clients’ target audience, with marked results for improved customer retainment.
So Here Is The Big 411:
1. Update Website Communication
A website is not JUST a website; it is a marketing and advertising tool to help you communicate your business product and services to your online audience.
A visitor to your website should never be confused as to what it is that you do, or how you can help them. Also, when a person first views your site they should always be given several options as to the way they can interact with your business. This is a great way to increase accessibility and capture more of the market.
Allow for clear communication by way of Video Conferencing, Phone Calls, Online Sales and/or Lead Forms. Whatever your business might be, providing a ‘mouthpiece’ is the most important aspect of your site.
A few things (by no means exhaustive) that you might want displayed on your website right now:
- A banner indicating “we are open”.
- A page with safety information.
- A page that boldly displays trading times.
- Chatbot pop-ups to assist your user in real-time.
2. Boost Social Media Communication
For most people Social Media means Facebook, Instagram and LinkedIn. These platforms are all about conversations, community, and connecting with an audience to build relationships.
Now is the time to be authentic and be clear with your communication. Create an open dialogue and let people know that not only are “you are here” but that “you are here for THEM”. Make sure you stay on-topic with what you post.
You can choose exactly which demographics to target in your social media advertising. This means you don’t waste your ad budget and you also mitigate the risk of irking your audience with irrelevant posts.
At Eightball, we also provide a handy free tool which can help you narrow down your target market and make their needs transparent.
Popular Social Media Tools and Platforms include:
Get Your Message Out To Your Audience!
Need help with social media advertsing? Let us help you reach your audience.
3. Keep At Your Content Production Schedule
The information your business communicates makes up your brand messaging and also helps to educate your readers. It persuades your website visitors to purchase your products and services, substantiating what makes you a better choice over the competition.
Yes, providing high-quality content is one of the most important things you can do to attract clients and to create sustained interest in your business. That’s because it provides something of real added value to your audience.
Content is also a great way to keep people informed about what’s going on in your business, especially in relation to the current methods you are using in continuing to offer people what they need. In providing objective information on your goods/services, your customers can make an informed purchasing decision.
With more people being scrupulous about what they allocate funds to, providing quality content is more crucial than ever!
What types of content could you be creating?
- Company news
- Service offering breakdowns
- Written reviews
- Video reviews, eg. featuring products
- How-to guides
- Quizzes and short checklists
- Blog articles
- Podcasts, eg. live Q&As
4. Maintain Email Correspondence/Email Marketing
It’s important not to overlook the type of emails that are going out to your database.
Are you actively engaging enough with your existing and prospective clients? Do you know what content to deliver in your email direct marketing (EDMs), i.e. do you have a consolidated strategy around what to design and write in order to encourage sales?
Make sure your email newsletters are helping and not hurting, your business. According to recent data via Litmus.com, up to 51% of recipients unsubscribe from newsletters that don’t look good.
Get your email marketing in check!
Utilise these following tips to provide clarity and increased usability in your emails:
- Write an attention-grabbing subject line.
- Brand your emails (builds trust and authenticity).
- Use web-safe fonts.
- Set the mood with colour.
- Keep text short.
- Use subheadings/sections (make content scannable so people can get along with their day).
- Pay attention to images (use graphics that will connect with your audience, not turn them off).
- Ensure you have a clear Call To Action (CTA).
- NEVER fail to follow up your email with further communication (don’t expect people to convert based on just one form of advertising.
5. Pay Attention to Google Ads
Right now, Google is probably going to be one of the most used platforms in Australia.
If you do a Google search from your mobile phone, you’ll notice that Google Ads generally take up the top page search results. It's a paid position that businesses can make use of to ensure their services or products get noticed.
Google also provides a wide range of advertising spaces online, including display ads on websites, Gmail Ads, Youtube etc. When you create a Google Ad, you’ll need to ensure that the landing page is clear, concise and is offering what the user is searching for.
Google Ads allows you to control your budget, as you are able to advertise based on selected keywords, regions, time of day, devices and other criteria.
Let us take the weight off your shoulders, let us help you with our specialities!
Search Engine Optimisation
Search Engine Marketing