5 Hot Tips to Generate Leads Online
Like any good takeaway, we’ve made this hot, fresh and easy to digest in one sitting. We hope you find these tips helpful to the success of your business – remember, if you’ve taken value from it someone else might too, so don’t be afraid to share this blog with others!
The Domino Effect of the Pandemic
There is no doubt that over the next few weeks, more and more people will be spending significant amounts of time at home on their mobiles and laptops instead of out and about. As a result, it's now more important than ever for businesses to strengthen their online presence and accessibility and take the opportunity to communicate their services and capabilities.
Getting that top spot on Google's Search Engine Results Page (SERP) and attaining high visibility on social media platforms is CRITICAL if you wish to generate leads online in the current climate. Your website will act as your primary 'shop front' and must clearly communicate what you do, when and where your goods/services are available, and how people can get a hold of your offering.
Our advice to you
Please keep your website updated (and other relevant sites such as your local listings) and make sure you do it now!
Summary of Our 5 Hot Tips:
*This is based on the engagement we’ve had over the last fortnight. These are clear steps you need to take in order to maintain your presence and be front of mind for customers when they need you most.
Companies big and small have used Eightball to Revitalise their Websites
Eightball works on the frontline of the digital world, helping businesses update and maintain their website presence to generate leads online. For example, we ensure your website gets first-page rankings and that every email communication sent to your customers is clear and compelling. Plus, we consistently produce social media content that hits the spot with your target audience, significantly improving customer retention.
So Here's the 411:
1. Ensure Your Website is User-Friendly & Up-to-Date
A website is not JUST a website; it is a marketing and advertising tool to help you communicate your business product and services to your online audience.
A visitor to your website should never be confused about what you do or how you can help them. Also, when a person first views your site, they should always be given several options regarding how they can interact with your business. This is a great way to increase accessibility, capture a wider market and generate leads online.
Allow for clear communication via Video Conferencing, Phone Calls, Online Sales and/or Lead Forms. Whatever your business might be, providing a ‘mouthpiece’ is the most important aspect of your site.
A few things (by no means exhaustive) that you might want displayed on your website right now:
- A banner indicating “we are open”.
- A page with safety information.
- A page that boldly displays trading times.
- Chatbot pop-ups to assist your user in real-time.
2. Interact & Connect with your Audience
For most people, Social Media means Facebook, Instagram and LinkedIn. These platforms are all about conversations, community, and connecting with an audience to build relationships.
Now is the time to be authentic and clear with your communication. Create an open dialogue and let people know that not only are “you are here” but that “you are here for THEM”. Make sure you stay on-topic with what you post.
You can choose exactly which demographics to target in your social media advertising. This means you don’t waste your ad budget and also mitigate the risk of irking your audience with irrelevant posts.
At Eightball, we also provide a handy free tool to help you narrow down your target market and make their needs transparent.
Popular Social Media Tools and Platforms include:
Get Your Message Out To Your Audience!
Need help with social media advertsing? Let us help you reach your audience.
3. Professional, Fresh Content is King
The information your business communicates makes up your brand messaging and helps educate your readers. It persuades your website visitors to purchase your products and services, substantiating what makes you a better choice over the competition.
Yes, providing high-quality content is one of the most important things you can do to attract clients and create sustained interest in your business. That’s because it gives your audience something of real added value.
Content is also a great way to keep people informed about what’s going on in your business, especially concerning your current methods to offer people what they need. In providing objective information on your goods/services, your customers can make an informed purchasing decision.
With an increasing number of customers being extra careful about what they allocate funds to, providing professional and quality content is more crucial than ever!
What types of content could you be creating?
- Company news
- Service offering breakdowns
- Written reviews
- Video reviews, eg. featuring products
- How-to guides
- Quizzes and short checklists
- Blog articles
- Podcasts, eg. live Q&As
4. Sharpen & Strengthen Your Email Communication
It’s important not to overlook the type of emails that are going out to your database. Are you actively engaging enough with your existing and prospective clients? Do you know what content to deliver in your email direct marketing (EDMs), i.e. do you have a consolidated strategy around what to design and write to encourage sales?
Make sure your email newsletters are helping and not hurting your business. According to recent data via Litmus.com, up to 51% of recipients unsubscribe from newsletters that don’t look good.
Get your email marketing in check!
Utilise these following tips to provide clarity and increased usability in your emails:
- Write an attention-grabbing subject line.
- Brand your emails (builds trust and authenticity).
- Use web-safe fonts.
- Set the mood with colour.
- Keep text short.
- Use subheadings/sections (make content scannable so people can get along with their day).
- Pay attention to images (use graphics that will connect with your audience, not turn them off).
- Ensure you have a clear Call To Action (CTA).
- NEVER fail to follow up your email with further communication (don’t expect people to convert based on just one form of advertising.
5. Take Advantage of The Rise of Google Ads
Right now, Google will probably be one of the most used platforms in Australia.
If you do a Google search from your mobile phone, you'll notice that Google Ads generally take up the top page search results. It's a paid position that businesses can use to ensure their services or products get noticed and generate leads online.
Google also provides a wide range of advertising spaces online, including display ads on websites, Gmail Ads, Youtube etc. When you create a Google Ad, you'll need to ensure that the landing page is clear, concise and offers what the user is searching for.
Google Ads allows you to control your budget, as you can advertise based on selected keywords, regions, time of day, devices and other criteria.
Let us take the weight off your shoulders, let us help you with our specialities!
Search Engine Optimisation
Search Engine Marketing