My Viet Kitchen
Logo & Branding
Landing Page Development
Illustrations & Packaging Design
My Viet Kitchen is a family owned casual dining restaurant with a clear focus on bringing their Vietnamese culture to an urban Australian audience. From the beginning of the design process it was evident that the goal would be to find a way to deliver this message in a visually exciting manner that would capture the attention of our food savvy consumer.
Another key factor that was identified early on was the large number touch-points that needed to be considered. The brand needed to have a strong digital and physical presence that would create a memorable user experience.
With this knowledge in mind, an identity made up of unique typographic and illustrated elements was constructed to support the brand across a variety of mediums.
The logo is easily adaptable to many different environments. When used in its full form the badge-like icon is a piece of communication all on its own. Not only does it communicate the company name but it also visualises their product and communicates the three main selling points of My Viet Kitchen: Fast, Fresh and Healthy. Supporting elements include a range of illustrative icons that aid in telling the brand story.
View My Viet Kitchen’s Website: myvietkitchen.com.au