Client
PK Workforce
Services
Complete Branding Guide
Website Development
Search Engine Optimisation
About The Client
PK Workforce is an established, innovative labour recruitment agency based in Queensland that specialises in connecting skilled professionals with businesses. They work with people needing work and companies needing labour alike – which is why they’ve become one of the most helpful and supportive staffing agencies for general labour in the state.
Working across such major industries as construction, manufacturing, and logistics, they’ve quickly become the go-to guys for companies that are in need of reliable, trustworthy talent that will get the job done… no matter what the job is.
The Aims
As a labour hire and recruitment company, no one knows the value of first impressions more than PK Workforce. This is why they wanted to level up their digital game with a fresh, modern website that reflected the overall energy, trustedness, and professionalism of their brand.
To do this, they needed a consistent branding style, a user-friendly website that inspired instant value in readers, and strong SEO to reach far more clients and candidates alike across the digital realm.
The Process
Eightball started by taking a deep dive into the PK Workforce brand identity – we know that the foundation of any great digital presence is a strong, consistent look across all aspects of the brand, so our first step was to create a comprehensive branding style guide that would truly speak to the ideals of PK Workforce.
This included a carefully selected colour palette that captured PK Workforce’s professional yet approachable vibe, along with custom typography and specially-designed icons to tie everything together into a single aesthetic.
Next, we moved on to the website. We began with detailed wireframe designs that focused on clarity, ease of navigation, and making sure that the site looked just as good on mobile devices as it did on desktops. This was a crucial step, since many of PK’s clients and candidates are on the go and need quick access to information.
We then built the site from the ground up, making sure that the brand new PK Workforce website isn’t just visually appealing but is also optimised to rank well on search engines. We integrated all the essential SEO elements – including Google metadata, keywords, and a responsive design – to make sure that the site not only attracted visitors but also converted them into results.
The Results
The result? PK Workforce now has a vibrant, modern brand identity and a slick, fully optimised website that not only looks great but also performs as hard as one of their dedicated labour hire clients…
Eightball Media didn’t just give PK Workforce a new website: we provided them with a powerful tool for growth and engagement, setting them up for success in a competitive market.
