The concept for Yoga Box stemmed from the Go Health Clubs network. Yoga Box was created to meet the growing demand for community-based fitness and classes that incorporate meditation, stretching and body strength. Although Yoga Box is part of the Go Health Club, there are plans to have Yoga Box be a stand alone company and brand that would host innovative guest instructors and offer over 10 different types of yoga and pilates classes.
Eightball was brought on board to bring the Yoga Box name from an initial logo and concept to a successful brand online. Through strategic planning and tight deadlines, the brand was designed, developed and launched within 6.5 weeks of the initial brief.
The Eightball team took inspirations from the logo and a sample colour scheme to storyboard the brand. To keep the layout consistent with Go Health Club, we’ve utilised horizontal folds to present the information, and colours that are both muted and fresh. We’ve combined solid colour palettes with personalised photography to make the website and studio feel approachable and to showcase both the space and classes. It was important for the website to be easily accessible by mobile, particularly the classes and timetable. We created a simplified mobile version for ease of access and quick navigation.
We continued the brand’s storytelling and promotion through online content marketing. We helped Yoga Box improve its’ communication online through guest publications, social interaction, a search campaign and integrating a customer CRM within the website to assist the Go Health in-house marketing team.
View the new Yoga Box website www.yogabox.com.au.