The Groove Train
Australian national retailer, The Groove Train, is pleased to announce the launch of their new website http://www.groovetrain.com.au. The Groove Train’s eclectic history of forward thinking industry leaders, combined with a team of inspirational chefs and managers, have created the distinctive vibe, style and food of The Groove Train. They needed the Groove Train’s digital and print presence to mature with their continually evolving vision.
The Groove Train is elated by the results of website and brand refresh. Emma Keyte, The Groove Train’s Marketing Manager, says that the website and branding has been spot on, “every angle was covered, from its look and feel to the language used.” Moreover, the website and brand refresh are now consistent with The Groove Train’s story. It was vital for the Groove Train to convey their efforts to carefully design a chilled and fun place for friends and families to gather to enjoy a casual and flavourful meal. The Groove Train brand and website now shares the vibe of each locally-owned restaurant: modern, tasty, groovy and authentic.
According to Ms. Keyte, it was important to pair up with a digital company that “understood our needs and philosophy, as well as what aspects of our classic brand needed to be kept, what needed more emphasis and what needed a refresh.” Brisbane’s Eightball Media was charged with the task of rebranding The Groove Train and creating the new website. This included everything from menus, signange, coffee cups and business cards. Both teams collaborated intensely to deliver a fresh face and fabulous results.
The Groove Train is already feeling the benefits. In the three week since the website launch, average organic Google Search results are up by 30% daily. Key highlights of the new website include on-point design, an innovative menu system, intuitive navigation, consistent branding and copy tone, and mobile and tablet optimisation.
When asked about the joys and challenges of creating a new website, Ms. Keyte said:
“Eightball Media was the perfect partner for us throughout the process and execution of our brand and website refresh. We felt they came to the table with modern and innovative ideas that allowed us to put into place a newer and fresher ‘us’. We all shared a vision and were able to release a fresh brand and website which we feel provides a perfect balance between keeping our roots and keeping relevant. They dedicated countless time, effort and resources to make sure the final product were exactly what we needed.”
Eightball’s mode of operation includes open communication, innovative thinking and creativity among a team of individuals with unique talents and skill-sets. Such an atmosphere has leads to dynamic and powerful technical solutions, pioneering design, and authentic storytelling for The Groove Train.