Be Web Ready for 2019

In this Webinar, Shen from Eightball Media delivered a presentation on What Makes a Good, Functional Website and 5 things you can do to improve your SEO. The content was for businesses who are planning to review their website for 2019 or looking for an edge in their digital marketing – and wanting to boost their Google rankings.

Prior to the presentation a couple of questions that were also asked and addressed included:

• Facebook, Instagram, Twitter, LinkedIn. It is difficult for me to do any of them well, what would be the preferred medium for my business?
• Thinking about LinkedIn, how is the best way to use this channel, commenting on articles, posts, blogs?
• Facebook: I understand that as a result of a change FB, my FB posts need to include a compelling image and a decent amount of content to achieve any sort of audience. Is my understanding correct and if so, how does this really attract time poor readers in my target market?
• Domain Name: How important is a domain name? Should the domain name be very simple and give your target market an immediate indication of what you do?
• Importance/Value of videos on website, digital media? Facebook live?

The slide deck attached has notes from the educational presentation.

We hope you enjoyed the presentation and for references/resources from the presentation please see the below links:

Introduction to What is SEO
https://searchengineland.com/guide/what-is-seo

The SEO Checklist
https://moz.com/blog/rank-in-2018-seo-checklist

Tips for Writing Content for your website
https://shortiedesigns.com/2012/06/tips-for-writing-effective-web-copy/

Tips for a Functional Website
https://catapultcreativemedia.com/functional-website/

Setting Up Google My Business
https://www.google.com/business/

Buyer Personas
https://www.slideshare.net/kymhef/leading-marketing-consultant-explains-buyer-personas

What’s the Point of SEO
https://backlinko.com/hub/seo/what-is-seo/

Beginners Guide to SEO
https://moz.com/beginners-guide-to-seo

Tips for Writing on the Web
https://www.seo.com/blog/10-tips-for-writing-high-quality-engaging-website-copy

Google Speed Test
https://developers.google.com/speed/pagespeed/insights/

*All stats were taken from Google Buyer Moments Report 2016