SOCIAL MEDIA MARKETING BRISBANE

What platforms can we optimise for you?

Looking for another digital solution?

FAQs

• How often should I post on social media?

  There’s no magic number to aspire to, if that’s what you’re worried about. But it’s good to keep in mind that consistency matters more than volume.

   

  A good starting point for most businesses is to try to post between once and three times a week. But the right frequency will depend on your industry, your audience, and (of course) the kind of content you’re sharing.

   

  But, thankfully, the team at Eightball can help you find the perfect rhythm that keeps your feed fresh and your followers engaged without burning you out.

• Does my business need social media marketing?

  Not being on social media in this day and age is like opening a storefront but leaving the signage totally blank. Sure, you might have a great product, or a new and innovative service… but if no one sees it, does it really matter?

   

  Social media isn’t just a way to make you more present on the internet. It’s about being seen, being remembered, and giving yourself a chance to actually be part of the conversation in your industry.

   

  Even if you don’t always see the need of being on social platforms, there’s no denying that it gives you a chance to keep your business top of mind for potential customers by connecting directly with them.

• What’s the difference between organic, boosted, and paid posts?

  Organic posts are regular, unpaid content. Think of them like the digital equivalent of storefront signage, or everyday word-of-mouth: you’ll reach people who already follow you, which is essential for staying visible.

   

  Boosted posts are like putting a spotlight on that signage. You’ll take a post that’s performing well, put a small budget behind it, and send it to be seen by a wider audience to better promote a particular message.

   

  Paid ads go another step further still: full online campaigns that are designed with specific clicks, sales, or form submission goals in mind. Much more highly-targeted and built for maximum conversions, we control who sees these ads, when, and how often – all based on the behaviour and intent of your audience.

• Should I run Facebook ads or Google Ads?

  It depends on where your customers are in their journey. Google ads work best when people are actively searching for a specific service – like if someone’s typing ‘emergency plumber Brisbane’ or ‘buy office chair online’.

   

  Facebook Ads are more about discovery and engagement. These ads show up when people are browsing instead of searching, which means that their benefit is in sparking interest or retargeting users who’ve interacted with your brand before.

   

  The best option? Since one ad captures demand and the other builds it, use a combination of both!

• What budget should I set for social media ads?

  Your ideal budget will always depend on your own specific goals, type of industry, location, and the level of your competition… but we typically recommend spending no less than at least $10 a day to start seeing real results.

• How do I measure social media marketing performance?

  You’ll know your strategy is working when you start seeing the results, which means engagement rates, website traffic coming straight from social platforms, audience reach and growth, sales, and conversions.

   

  All of these metrics are packaged into our clear monthly reports, so that you’ll be totally aware of what’s working and where we’re taking your business next.