Remember when bum bags were a big deal in the 90s? Then, they became not so cool and only our parents wore them. We’d cringe or laugh at how ugly they are. The music festival scene tried to bring them back because of their practicality… but they still looked like they belong in our parent’s wardrobe.
Vivra, a Brisbane fashion brand, has proven that ‘what goes around comes around’. The bum bag is back and it’s more sophisticated than ever. Vivra bum bags are uber-fashionable and able to carry all your essentials for walking, running or shopping.
It’s the must have activewear accessory and its taking over the active lifestyle world. This bum bag snaps easily onto your waistband and comes in a terrific range of prints.
We were lucky to be a part of this up and coming brand and designed the packaging for their nifty pouches. The packaging had to be easily distributed to retailers and able to be displayed alongside other activewear gear, such as phone armbands.
We designed a few icons to show how to wear the pouch and came up with a sleek design that showcases their product. We ensured that the style and copy was consistent across the brand.
Interested in Vivra’s product range? Why not check out their online store below?
View Vivra’s Website: www.vivra.com.au