App Development, Web Design
Allied Auto Online
For over 40 years, Allied Auto has been keeping Australian vehicles running smoothly, becoming one of the nation’s go-to suppliers for high-quality under-bonnet parts and chassis components. But while their products were built for performance, their digital platform wasn’t keeping the same pace.
They needed a website that made it easier for customers to find the right part, fast. Eightball Media came in to reimagine their online experience from the ground up, designing a custom eCommerce solution that makes shopping faster and far more intuitive.
A smarter way to shop for auto parts online
The overall goal was to allow users to search and purchase parts by simply entering their car model or registration number. We engineered a custom integration using four pieces of third-party software (including Partly and Klevu) to create a powerful and intuitive product search experience.
Technical integrations (without performance trade-offs)
Behind the scenes, the site development required careful planning, testing, and integration to make sure that all systems worked together seamlessly – without affecting the performance or health of the site.
Better customer experience
The end result? A crisp and modern shopping experience that helps users find what they need faster, and which helps Allied Auto convert more visits into sales. Since its launch, they’ve seen stronger engagement and improved conversion rates across the board.