Google AdWords is almost 20 years old. When Google launched AdWords, it was a simple ad platform for running text ads. The platform has evolved and now supports many ad formats. Currently serving ads to meet the demands of a more mobile and visual marketplace.
Now Google AdWords lets you create text ads as well as shopping, display, video and app install ads. Reaching across Search, YouTube, Gmail, Maps and a vast network of partner sites and apps.
To make choosing the right advertising solution easier for marketers. Google is reorganising and rebranding their advertising products suite.
Google has rebranded Google AdWords to Google Ads on July 24th.
You will start to see the new Google Ads brand across Google. Including the product interface, Help Center, billing documents, and more. To access the new Google Ads platform log in to ads.google.com instead of the familiar adwords.google.com. The link to the Google Help Center will change too. From support.google.com/adwords to support.google.com/google-ads.
The name change will not affect campaign performance, easy navigation or reporting. You’ll still get all the benefits you’ve come to expect from Google AdWords.
Google Ads will introduce even more tools for online marketing. The new tools will utilise machine learning to make advertising on Google easier. Now using advanced AI to reduce admin tasks and make it easier to build and launch ad campaigns.
Read more about this change and other marketing product changes on Google’s Blog.