Why you might need a web copywriter.
Have you ever sat down to write about yourself or your business, only to find it potentially one of the most difficult exercises you’ve ever tried to achieve? If you’re struggling to even get that first line of a draft out, you should know that you’re not alone.
At eightball, we have specialist writing services to help make the content component far less of a chore.
Keep in mind, even if you’re totally cool to write content for yourself, it’s only natural that there’s always room for improvement! We hope this article can assist you (you might even want to print it out and put it on your desk).
Why should you care about content?
Before we go ahead and show you what makes for great web-based copy, we think we should take a moment to explain why it REALLY matters. Here are just a few stats which reinforce the power of digital content marketing.
- 67k searches are performed on Google every second but nearly 80% of users ignore paid ads in search results
- According to 72% of marketers, content creation is the most effective SEO tactic
- ‘Improved’ posts can increase blog traffic by up to 2,000%
Introducing the star of the show… sales copy that sparkles!
Are you looking to fill in the gaps on your website? Maybe your goal is to generate more leads with some seriously inspiring blogs? Whatever you’re after –– you’re going to want to know what all the fuss is about with sales copy.
When you’re writing on the web it’s usually the case that you want to encourage as many conversions as possible.
A professional copywriter will look at your content from a strategic perspective, tailoring it toward your buyer persona (the characteristics of your key demographic). They will build on all the conventions of proficient general writing (proper grammar/structure/style/tone) and perform a few extra tweaks/changes.
Often that’s so that your visitors click-through to purchase or take up whatever offer you are promoting.
Looking for better content?
We can help look at your digital marketing strategy, SEO or even do a website audit!
What about the whole SEO thing?
Let’s not skip over the Search Engine Optimisation (SEO) component in writing effective sales copy. After all, there’s no point going to all the trouble of writing brilliant stuff if Google is just going to go ahead and look past it!
Did you know that effective sales copy and SEO should be synonymous? A professional web copywriter will have a handle on which keywords/phrases to use, in the correct amount and where.
This is great news if you are feeling mystified in understanding what’s going to hit the mark with Google!
Winning the Game with Google
It’s always a gamble in getting your content to wind up somewhere at the top of the search engine results pages (SERP). That’s why your best solution is always a holistic approach to SEO.
You should constantly provide quality content. The thing is: there is no shortcut! Holistic SEO is something that experts agree upon, and an approach which we strongly back here at Eightball Media.
Delegating the responsibility for content production
It’s always a gamble in getting your content to wind up somewhere at the top of the search engine results pages (SERP). That’s why your best solution is always a holistic approach to SEO.
You should constantly provide quality content. The thing is: there is no shortcut! Holistic SEO is something that experts agree upon, and an approach which we strongly back here at Eightball Media.
Consider for a second how digitally-oriented and competitive things have become in the modern world. It’s not only the case that professional content marketing is something you can’t afford to overlook, but it’s also something that’s crucial to get right!
An expert –– whose job it is “day in and day out” –– can really take the guesswork out of the equation for you. Here are some factors that are likely to resonate. We call this “TON”, and we can shoulder the weight of content production for you.
- T stands for TIME. Writing quality sales content with effective use of SEO, linking and scheduling strategy definitely takes time. Do you have enough to spare?
- O stands for OUTSOURCING. Delegating your content writing tasks to a third-party allows you to get back to your everyday operations ie. the “nuts and bolts” of your businesses. Doesn’t that sound like a massive relief?
- N stands for NICHE. Engaging a professional in a niche marketing field (such as web copywriting/SEO) might just be the “special ingredient” to give your business a competitive edge. What’s stopping you from giving it a try?
Looking for more assistance? We have other digital marketing services!
Have more questions? We offer more digital marketing services.
Ask us today!
Give us a call on 07 3122 9888 or fill in our form below and we’ll get in touch!
