Client
The Groove Train
Services
Brand Direction
Online Strategy
Website Development
Stationery Design
Australian national retailer, The Groove Train, was delighted by their new website. The Groove Train’s eclectic history of forward thinking industry leaders, combined with a team of inspirational chefs and managers, have created the distinctive vibe, style and food of The Groove Train. They needed the Groove Train’s digital and print presence to mature with their evolving vision.
The Groove Train was to partner with Eightball to conduct a brand and website refresh. Emma Keyte, The Groove Train’s Marketing Manager, says that the website and branding has been spot on, “every angle was covered, from its look and feel to the language used.” Moreover, the website and brand refresh are now consistent with The Groove Train’s story. It was vital for the Groove Train to convey their efforts to design a chilled and fun place for friends and families to gather to enjoy a casual and flavourful meal. The Groove Train brand and website now share the vibe of each locally-owned restaurant: modern, tasty, groovy and authentic.
According to Ms. Keyte, it was essential to pair up with a digital company that “understood our needs and philosophy, as well as what aspects of our classic brand needed to be kept, what needed more emphasis and what needed a refresh.” We were charged with the task of rebranding The Groove Train and creating the new website. This included everything from menus, signage, coffee cups and business cards. Both teams collaborated intensely to deliver a fresh face and fabulous results.
The Groove Train is already feeling the benefits. Since the website launch, average organic Google Search results are up by 30% daily. Key highlights of the new website include on-point design, an innovative menu system, intuitive navigation, consistent branding and copy tone, as well as mobile and tablet optimisation.
Our mode of operation includes open communication, innovative thinking and creativity among a team of individuals with unique talents and skill-sets. The atmosphere we created lead to dynamic and powerful technical solutions, pioneering design, and authentic storytelling for The Groove Train.
