Client
BlueBerries Childcare
Services
Visual Branding
Website Development
Graphic Design
ABOUT THE CLIENT
Blueberries Childcare is an early learning centre that’s dedicated to giving kids on the Gold Coast the best start in life, offering nurturing and educational care. As a smaller, locally-based centre that focused on their own community, they were after a new brand and a website that reflected their unique personality, and which would set them apart from the larger chains.
OUR AIMS
In the childcare industry, it’s important that parents know at a glance that centres can offer a fun, caring environment for their kids – that they’re a place where curiosity, creativity, and stress-free early education are encouraged every day.
Blueberries Childcare specifically wanted a visual brand that was modern but still playful, and which avoided the typical primary colours that are often used in early education spaces.
Along with the website, they also needed stationery, logo design, and graphical elements that could work seamlessly across both print and digital platforms.
For Eightball, the challenge was to give them a professional, yet fun and accessible visual identity that appealed to parents and which would showcase a vibrant learning environment at first glance.
THE PROCESS
We kicked things off by creating the Blueberries brand. First, we designed a logo based on playful building block shapes, which was our way of symbolising growth, creativity, and development in a simple, visual way.
For the website and the Blueberries brand as a whole, we kept the colours soft and modern to strike a balance between fun and professionalism. We then extended this to multiple business touchpoints that included stationary, business cards, letterheads, and enrolment forms.
Then it was time to move on to building the website itself. To make sure it was be visually engaging yet also practical for the Mums and Dads of the Gold Coast who are looking for the best option for their kids, we built a site that’s simple to navigate, fully optimised for mobile, and with all the essential information helpfully structured for parents who are looking to enrol their kids at Blueberries.
RESULTS
With the results of their whole new brand and website in place, we’re proud of the fact that we were able to give Blueberries a digital presence that truly feels as fun, engaging, and valuable as their approach to childcare.
With our help, Blueberries Childcare is now perfectly positioned to stand out in the competitive childcare market, with a new brand and a web presence that best highlights the creativity and care they bring to every child’s learning journey.
