Kids' Speech Therapy
Logos & Branding
Vanessa came to Eightball because she needed a logo design and website for her new speech pathology business, Kid’s Speech. Kid Speech caters to children, but her target audience was parents and schools who may give referrals to Kids’ Speech. Vanessa had a vision and a tagline: “Talk. Play. Grow.” The focus of Kid’s Speech is to help kids improve their speech in a safe yet playful surrounding.
From the start, Vanessa wanted a tree to be the symbol for her business, so we explored a number of tree designs, playing with the idea of quotation marks and speech bubbles. After a few iterations and some research, Vanessa decided to go for a more sophisticated icon – opting for an etched, hand-drawn illustration combined with soft pastels.
The colours and etchings highlight the playful side of the business, without being overly bright or childish. The branding and style rational was carried across to the website design. We custom designed footer illustrations that emphasised the brand identity of Kids’ Speech – family oriented, warm and supportive.
Whimsical and soft coloured images and headers clearly outline the topic of each page in a way that sparks interest and informs the reader. Although the website is content heavy, the website’s design makes it easy for visitors to breeze through the content to find what is important to them.
In addition to the logo and website, we created a series of business cards and a styled letterhead and brochure for a consistent design and branding of Kid’s Speech.