Pay Per Click (PPC) Advertising can provide a much-needed injection of potential customers to your business. Even within a relatively short space of time.  Don’t sit by and wait for your website to move up in position within Search Engine Result Pages (SERPs). Or, wait for people to discover and subscribe to your Social Media profiles. By utilising PPC Advertising you can jump the queue and show relevant ads to your ideal clients as soon as your campaign goes live.

While your PPC ads are running, you’ll only be charged when a user clicks on your ad. The cost of the click is determined by an auction and PPC providers charge on a “second-price auction model”. Thismodel means you won’t necessarily pay your full bid amount, just what you need to beat the next highest bidder in the auction. By optimising your campaign you don’t even need to have the highest initial bid amount to win the auction. Our Brisbane PPC Managers will tweak all the other platform specific mechanisms that contribute to your Ad Rank that can lower the overall cost-per-click.

Pay Per Click Providers:

Pay Per Click Campaign Optimisation will safeguard your budget from as many irrelevant clicks as possible, but clicks don’t pay the bills.  At Eightball, we specialise in converting traffic into sales. A prospect coming into your website or social profile still needs to be converted into a customer, which is why you need a experienced team of designers, developers and marketers backing you up. We treat our client’s budgets as if they were our own, so we look at all aspects of a successful campaign including: Buyer intent, Ad Language, Landing page effectiveness, Mobile Friendliness… and many more.  Call us today for a free 30-minute consultation and see how we can assist your business with Getting Started With Pay-Per-Click Advertising.