Facebook Marketing 101: Handy Tips & Tricks to Get Started

We’re sure by now you have created a personal Facebook profile page, and if you’re a business owner you’ve at least noticed the presence of Facebook business pages, or maybe you have even created one yourself.

If you’re not sure on how to start marketing your business on Facebook, we’ve got some tips & tricks to help you get started. Treat the list below as a checklist, and you’ll be on your way to having a great Facebook marketing effort.

Eightball Media's Facebook Marketing 101

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Try out our tips & tricks and let us know if we’ve missed anything. If you’re interested in starting a Facebook advertising campaign, give us a call on 07 3122 9888.

BUSINESS PAGE TYPES

Did you know that there are different types of business pages on Facebook? Select the right one that suits your business best.

  • Local Business/Place (Suitable for brick & mortar store/business)
    • It will give a list of categories to choose from. If you’re unable to find something relevant – choose “Local Business”.
    • Options to add opening hours, parking options & ability for Facebook users to “check in” when they’re visiting 
  • Company Organization or Institution (Suitable for places that have more than one location or online business/store)
    • It will give a list of categories to choose from. If you’re unable to find something relevant – choose one of the more general categories such as “Company, Organization or Small Business”. 
  • Brand/Product (suitable for business that sells products/services by more than one reseller/retailer) 
  • Artist, Band or Public Figure
    • Depending on the category you choose, different information can be completed at the next stage. For example, if you select ‘Politician’ you’ll be able to complete information such as ‘political affiliation’ and ‘views’. 
  • Entertainment (Suitable for businesses classes as entertainment such as TV Shows, Movies, Books, Radio Station etc) 
  • Cause or Community
    • There are no categories to choose from. If you’re a not-for-profit or charity organisations you could view options from the Local Business or Place and Company Organization or Institution page types.

 

FACEBOOK CONTENT

  • The 80/20 rule
    80% of your posts should be social. Only 20% should be about your product/service.
  • Post with 80 characters or less 
    Shorter posts garner more engagement than lengthier ones.
  • Post a few times a week
    ….but not every day, and no more than twice a day. You don’t want to clutter the newsfeed, but you still want to stay top of mind.
  • Create engaging content/posts 
    Post quality content that will get likes and shares. Videos generally work quite well for sharing.
  • Stay diverse & fresh with the type of content
    Maintain interactivity with the Facebook viewer. Here are some ideas you could try:

    • Inspirational, shareable & relatable quotes
    • Photo captions
    • Fill in the blanks
    • Share community created content
    • Share “exclusive to Facebook” content
    • Questions/survey
    • Meme
    • Run competitions (tag, share & comment)

BRAND PRESENCE

  • Brand your page
    • Use recognisable marks and images.
    • Fill out as much info on the descriptions, overview, etc
    • Include contact hours, services, menu offerings, etc 
  • Maintain your presence.
    • Review interactions throughout your page and Inbox.
    • Interact back to followers, chat with your followers in the comments of your posts.
  • Respond no later than 24 hours.
    • Respond to comments & private messages daily.
    • If you’re away from the computer or your business is closed you can set your autoresponder (available for private messages only).
  • Image size & quality.
    For best quality photos use PNG format when uploading to Facebook. Facebook often compresses images so you want to start with the highest quality image.

    Here’s a quick guide on the Facebook image dimensions:

    • Cover image: 828 x 315
    • Profile image: ≥180 x 180
    • Shared image: 1200 x 900
    • Shared link preview image: 1200 x 628

 

PAID ADVERTISING

  • Boosted Posts VS Facebook Ads
    Boosted posts are efficient if you would like your posts to be seen and engaged with more of your audience.

    You can boost most of the posts you create on your Business Page such status updates, photos, videos and offers. Boosted posts will appear higher in the News Feed to help more people see them.

    Facebook ads are a more advanced way to advertise on Facebook and will require a Facebook ad manager account.

    With it you’re able to go into advanced targeting and customise your ad to your specific goal. You’ll also be able to do ad scheduling, add call-to-action buttons, track clicks, etc. 
  • Determine your goal
    When creating Facebook ads ensure that you’ve got a goal in mind. Is it to generate leads/sales? More traffic to your page? Promote a new app install? Promote an offer?

    Facebook has a number of advertising options so make sure you pick the right one for your business. 
  • Improve & refine
    You may not get a successful ad campaign on the first go, but do not fear. This is normal. Make sure that you review your insights and findings.

    Make sure you also check out what your competitors and other people in the industry are doing. You’d be surprised how much you’ll learn.
  • Text on Images
    • Images that have more than 20% text ratio will have a lower exposure rate.
    • Keep text under 20% on images. This includes numbers and symbols.
    • Don’t include your logo or watermarks in the image – it counts towards the 20% text rule.
    • Facebook has specific recommendations for different ad-type so make sure you check the requirements. As a minimum, for ad images, Facebook will use 1200 x 628 size.

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