Things About Google AdWords You Haven’t Heard Before
We’d all love to rank high on Google for all the search terms related to our business. The reality is that as hard as you might try with your Search Engine Optimisation (SEO) you can probably only achieve high rankings for a small number of terms.
Then you find out the good news. There is a way you can be seen on the first page of Google for all the important terms that are relevant to your products and services – Google AdWords. So maybe you get some AdWords set up and it increases your traffic. That’s great. Now you can forget about it right? Unfortunately, that’s what a lot of people do and they miss out on getting the best value from their advertising.
You can reduce the amount you are paying for each click.
Here is what you need to do.
Get a High Click Through Rate (CTR) – CTR is the percentage of visitors that click on your advertising when it shows. You can improve your CTR by controlling which search terms activate which advertisement wording, where your ads show and at what times.
Maintain a High Visitor Relevancy – Google measure your website relevancy by looking at the activity of a visitor that has clicked on your ad. So make the wording of your advertising relevant. Make sure the terms you are bidding on relate directly to your website and don’t lure visitors to your website with wording that may confuse them.
Most importantly, make sure your website is built correctly. That means it looks good, it functions properly, content is well-presented and visitors can easily find what they are looking for.
When you get these things right Google will give your AdWords account something called a High Quality Score. By obtaining and maintaining a High Quality Score, Google then reward you by showing your ads in higher positions for a lower price.
This means that you can get better value and results from your AdWords by monitoring and adjusting your campaigns correctly. The flow on effect is a better Return on Investment which is after all what your advertising is all about.