What is Right for me?
Landing pages vs websites? That’s got to be a trick question! However, it’s one of the most common things that we’ve noticed people ask. That’s because it can be hard to grasp the meaning and purpose behind these two ‘techy’ terms. If that’s you, then never fear…
There should be ‘no beef’ between landing pages and websites. They each hold their place; neither should replace the other both are a crucial part of driving traffic. In the question of landing pages vs websites, the difference is the WHO, WHAT, WHERE AND WHY. This means:
- WHO you’re attracting –ie. your target audience.
- WHAT are the outcomes you’re after – eg. to capture leads/make conversions or to get website traffic in general.
- WHERE you want visitors to go – eg. to just one online form, click to a phone number or is it the start of a sales.
- WHY – eg. drive a specific marketing campaign goal or flesh out a complete online impression.
Landing Pages can be a strong part of any website strategy from the outset of the initial planning or utilised as an add-on to create a strong independent campaign. Now, you’re well on your way to making the distinction between landing pages and websites. Most importantly, you’re beginning to understand how to use them most effectively. Eventually, you’ll realise that you most certainly need both.